We all love to measure things. And we’re eager to learn the “industry standards” for successful businesses so we can see how we stack up. But we can also get carried away by measuring too much, measuring the wrong things, and changing implementing changes when we don’t actually understand the implications of what we’re measuring.
Last year we focused on the post-pandemic reboot. This year, we look ahead to more than 2024: We look ahead to the rest of the decade. In particular, we’ll focus on the challenges and opportunities in the years ahead.